Joules

Joules Logo

Joules is a UK-based premium lifestyle brand which designs and sells Joules branded lifestyle clothing and accessories.

Born in the fields of Great Britain, Tom Joule began selling clothes at outdoor events throughout the country over 25 years ago, finding a niche in the market when he realised that his customers were a bright and colourful bunch, but their clothes were quite the contrary. Joules brand values are reflected through handcrafted product designs, which are recognisable for their distinctive colours, prints, detail and quality. The brand is at the heart of the business and encompasses values of time-off, heritage, countryside, Britishness, family and fun, which resonate strongly with our large, growing and loyal customer base.


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